Branding Visual Identity

Company name styled in custom typography. No symbol, just the name. Clean, text-only logo. Examples: Google, Coca-Cola, FedEx, Samsung

Initials or abbreviation of the brand name designed as a symbol. Compact and recognisable. Examples: IBM, HP, LV, CNN, NASA

A standalone icon or symbol that represents the brand. No text — the image alone tells the story. Examples: Apple, Twitter bird, Nike swoosh, Shell

Geometric or abstract shape that doesn't represent a literal object. Unique, ownable, versatile. Examples: Pepsi, Adidas stripes, BP, Chase

Symbol + wordmark together. Can be used separately or together. Most versatile logo type. Examples: Burger King, Lacoste, Puma, Amazon

Text inside a symbol — crest, badge, seal shape. Authoritative, traditional, premium feel. Examples: Starbucks, Harley-Davidson, NFL, BMW

Character or illustrated figure as the brand symbol. Friendly, approachable, great for food & kids brands. Examples: KFC Colonel, Michelin Man, Reddit Snoo

Handwritten or calligraphic style. Personal, elegant, luxury feel. Often used in fashion & beauty. Examples: Cadillac, Instagram (old), Cartier, Virgin

Built from geometric shapes — circles, triangles, squares. Modern, structured, precise. Examples: Mitsubishi, Audi rings, Microsoft, Slack

Hidden meaning within the logo using negative space. Clever, memorable, conversation-starting. Examples: FedEx arrow, WWF panda, Amazon smile

Custom illustration-based logo. Artisanal, creative, unique. Used for boutique, craft, and artisan brands. Examples: BrewDog, craft bakeries, artisan brands

Logo that changes shape, colour, or pattern while keeping core identity. Works across contexts. Examples: Google Doodle concept, MTV, City of Melbourne

2 concepts · 2 revisions · PNG + JPG · basic colour guide

3 concepts · 4 revisions · all file formats · all variations · colour + font guide

5 concepts · unlimited revisions · all files · brand colours · font · mini brand guide

Strategy + naming input · 5+ concepts · all files · full brand manual · mockups · trademark ready

Primary, secondary, and accent colours. HEX, RGB, CMYK, Pantone codes. Usage rules for each colour.

Primary heading font, secondary body font, accent font. Size hierarchy, weight usage, line spacing rules.

Custom repeating pattern derived from logo elements. Used on packaging, bags, backgrounds, stationery.

Custom set of 10–30 icons in brand style. For website, app, presentations, social media, packaging.

Define and create a consistent illustration language — character style, scene style, for website and social media.

Define mood, lighting, composition, colour treatment for all brand photography. Moodboard + rules document.

Define how your brand speaks — personality, tone words, do/don't examples, tagline, messaging framework.

Mission, vision, values, USP, target audience, brand promise, positioning statement, tagline creation.

Generate 10–20 name options across styles — descriptive, invented, compound, metaphor, foreign word.

Check .com, .in, .co.in, .net availability for shortlisted names. Suggest alternatives if taken.

Search IP India / USPTO for existing trademark conflicts in your industry class before committing to a name.

Name a new product line, sub-brand, or service range that fits within the parent brand architecture.

Create a memorable, strategic tagline that communicates brand promise in 3–7 words. 5–10 options provided.

Research, rationale, and execution of renaming an existing brand. Stakeholder communication plan included.

Standard, square, folded, rounded corner, die-cut, NFC, QR code cards. Front + back design. Print-ready.

A4 branded letterhead — header, footer, margins, print-ready PDF + editable Word/Google Doc template.

DL, C4, C5 branded envelopes. Logo, address, return address. Dieline + print-ready file.

Branded GST invoice and quotation templates. Editable in Word, Excel, Google Docs. Print + digital use.

Employee ID card — front with photo, name, designation; back with company info, QR. Print + digital.

Custom rubber stamp, round seal, embosser design. Company name, logo, address, registration number.

Branded corporate notepad, diary cover, and inner page design. Gifting, corporate stationery.

Corporate presentation folder — A4 size, pockets, business card slot, inside + outside print.

Bi-fold, tri-fold, Z-fold, accordion fold. Product or company brochure. Both sides, print-ready PDF.

A5 / A4 single or double-sided promotional flyer. Event, offer, product launch, service announcement.

A3/A2/A1 event, product, or awareness poster. Eye-catching layout, typography hierarchy, print-ready.

Product or service catalogue — cover, intro, product pages, pricing, back cover. Print + digital PDF.

Beautifully designed company profile or investor pitch deck. PPT, PDF, print format. 10–30 slides.

Outdoor flex banners, hoardings, roll-up standees, backdrop banners. High-resolution print-ready files.

Restaurant, café, hotel menu — single page, bi-fold, multi-page booklet. QR menu digital version too.

Award certificates, course completion, appreciation — branded, elegant, print + digital editable version.

Branded HTML email signature with logo, name, social icons, CTA button. Works in Gmail, Outlook, Apple Mail.

Profile pictures, cover photos, highlight covers for all platforms — sized correctly for each platform.

10–30 editable Canva / Figma / Photoshop templates. Feed posts, Stories, carousels, Reels covers.

Fully branded slide deck template — title, content, charts, image, quote, team slides. Editable.

Profile photo, banner, product catalogue images, catalogue cover — all branded for WhatsApp Business.

Branded virtual meeting background with logo, website, and tagline. Professional digital backdrop.

Complete design system for web/app — buttons, forms, cards, colours, typography, spacing in Figma.

Interactive clickable PDF with hyperlinks, video embeds, table of contents, digital-first design.

Animated version of your logo for video intros/outros. 2–5 second reveal animation. MP4 + GIF formats.

GIF or MP4 animated posts for Instagram, Facebook, LinkedIn. Moving text, elements, transitions.

Lower thirds, transitions, title cards, kinetic typography, data animations for YouTube and corporate videos.

3–5 second branded video intro and outro for YouTube, Reels, corporate videos. With sound branding.

Lightweight JSON animation for websites and apps. Loading screens, empty states, icon animations, onboarding.

Distinctive 2–3 second audio signature (jingle) for your brand. Used in video intros, ads, app notifications.

Wall murals, wayfinding, reception design, window graphics, ceiling graphics, floor decals, meeting room naming.

Full or partial vehicle wrap for cars, vans, trucks, bikes — logo, contact, services, brand colours.

T-shirt, polo, apron, jacket, cap — logo placement artwork for embroidery or print. All staff uniforms.

Stall concept, backdrop, standees, counter, hanging banners, floor plan, kiosk design. 3D render included.

Shop signboard, neon sign concept, acrylic letter design, directional signage — all for fabrication.

Stage backdrop, step-repeat banner, directional signs, badges, lanyards, merchandise — full event identity.

1–2 page PDF — logo usage, colours, fonts, do's & don'ts. For small teams and freelancers.

10–20 page document covering logo, colours, typography, imagery style, tone of voice, digital + print usage.

30–80 page comprehensive brand bible — logo system, sub-brands, all applications, photography, tone, examples.

Online hosted brand asset portal — team downloads logo, fonts, templates, guidelines from one URL anytime.

Logo design · Brand colours · Font selection · Business card · Social media profile kit · Mini brand guide

Logo + variations · Colour palette · Typography · Stationery set · Social media templates · Brand style guide

Strategy + naming · Logo system · Full identity · Print materials · Digital assets · Motion logo · Full brand manual

Brand audit · Naming · Full identity system · Sub-brands · All collateral · Digital + Space branding · Brand portal